Spring in Japan is synonymous with cherry blossoms, or sakura, transforming the country into a whimsical and dreamy landscape of pale pink and white petals.
If you’re lucky enough to visit during March and April, which is cherry blossom season in Japan, you’ll not only get to see the gorgeous scenery but also be able to bring home a piece of this natural wonder with cherry blossom-themed goods.
From as early as January, businesses across Japan release limited-edition cherry blossom-themed goods such as stationery, plates, earrings, and even sakura-flavored café sweets, Frappuccino, and cakes! These goods are popular with locals and tourists alike, so be sure you get yours before they sell out!
This guide will explore two categories of cherry blossom-themed goods: those available at cafes and sweets shops and those found as souvenirs to bring home. Whether visiting Japan or shopping online, these spring-exclusive items are a must-have!
Also, check out the 5 best spots to see cherry blossoms around Tokyo.
Café Delights: Cherry Blossom Flavored Drinks & Sweets
You can tell Japan holds springtime and cherry blossoms dear and near to its heart because every spring, store displays burst into showers of pastel pink and white. From white chocolate sakura drinks at Godiva, to traditional Japanese sweets with blossom petals, to cherry blossom designs on limited edition Starbucks tumblers—there’s something for everyone.
1. Starbucks Japan Sakura Collection
Each spring, Starbucks Japan releases a much-anticipated Sakura collection, featuring beautifully designed drinkware such as mugs, tumblers, and water bottles adorned with dainty cherry blossom motifs. These limited-edition items sell out quickly, making them highly sought after by collectors.
Even better is the limited seasonal menu of sakura-flavored beverages and sweets—in previous years, it was the Sakura Latte and Sakura Frappuccino, which had a mild floral taste with hints of strawberry and white chocolate. 2025 features a white peach and sakura warabimochi Frappuccino; years past have seen pale pink sakura chiffon cake, and creamy sakura donuts at Starbucks as well.
2. Sakura Mochi
A traditional Japanese sweet, Sakura mochi is made of sweet sticky rice filled with red bean paste and wrapped in a salted cherry blossom leaf. The balance of sweetness and the slight saltiness from the leaf creates a unique flavor that tastes just like springtime in Japan.
Different regions in Japan offer variations, with the Kanto style featuring a smoother rice texture and the Kansai style being grainier and stickier. You can often find these sweets at your closest convenience stores, such as Lawson and FamilyMart, for less than 3 US dollars.
You can also find a large selection of Sakura Mochi at Amazon.
3. Sakura-Flavored Kit Kats
Here’s one food that you CAN bring home: sakura Kit Kats.
Japan is known for its wide array of Kit Kat flavors, and every spring, Nestlé Japan releases limited edition sakura-flavored Kit Kats. These treats often combine cherry blossom with other traditional Japanese flavors like matcha or Japanese sake, making them a popular souvenir for visitors to bring back for their friends and family.
4. Sakura Cakes and Pastries
Bakeries across Japan embrace the cherry blossom season by incorporating sakura into their pastries. Sakura-infused cheesecakes, sakura and matcha roll cakes, and sakura cookies appear in department store bakeries and specialty shops, providing a soft floral note that pairs well with the creamy textures.
I enjoy the sakura mochi baked pie from apple pie specialty store Ringo and the sakura and white chocolate macaroon from Godiva. Check out their respective websites for the latest lineup for this year!
5. Sakura Daifuku
Similar to sakura mochi, sakura daifuku is another traditional Japanese sweet, also called wagashi, featuring chewy rice cake filled with sweet red bean paste and flavored with cherry blossom essence. Unlike sakura mochi, the rice cake is made from ground rice flour and is soft and almost marshmallow-like. Some variations include a whole preserved cherry blossom on top for an extra elegant touch.
6. Sakura Soft Serve Ice Cream
During spring, some ice cream parlors and sweets shops offer cherry blossom flavored soft serve ice cream, known for its light floral taste and pale pink hue. This is slightly harder to find than your regular Japanese sweets, so you may have to go a little out of your way to get it—but rest assured, this ice cream cone makes for a very pretty Instagram story.
Souvenirs: Cherry Blossom-Themed Keepsakes
Though the Sakura sweets are an aesthetically pleasing and delicious experience, they’re rather hard to bring home with you. No need to fret though—you can find a variety of Sakura themed souvenirs during springtime in Japan, such as petal earrings and stationery.
1. Sakura-Themed Stationery
Japanese stationery is already widely known for its quality craftsmanship—especially the pens and paper letter sets— and during the cherry blossom season, brands like MUJI, Midori, and Jetstream release special sakura-themed notebooks, washi tape, sticky notes, and pens. These pastel-colored, petal-decorated items are perfect for journaling or as a thoughtful gift for someone who loves beautiful paper goods.
A great place to buy sakura stationery during this season is Loft or Tokyu Hands, which has a variety of famous stationery brands for your perusal. My favorites are the embossed letter sets that come with the envelope and seal, and the washi tape in shades of pink.
If you’re looking to buy souvenirs in bulk for the school or workplace without breaking the bank, check out DAISO or Seria. They have cute cherry blossom-themed products for just 100 yen.
2. Sakura Bath Salts & Bath Bombs
Popular beauty and wellness brands such as SABON and LUSH create luxurious sakura-scented bath salts, body lotions, and other self-care products during the spring season in Japan. The bath salts pictured here turn the bath a milky baby pink without overpowering the fragrance.
Another great brand with a limited edition “night sakura” bath bomb is Yolu. This bath bomb fizzes and smells divine and is advertised to help you achieve more restful sleep.
These bath salts and more are available at Loft and Tokyu Hands, both chain stores all over Japan.
3. Sakura Face Masks, Hand Cream, and Cosmetics
Local favorite cosmetic brands such as Lululun and Saborino make limited-edition cherry blossom face masks with adorable packaging and blossom essence. If you’re looking for something more high-brand, check out SK-II’s limited-design cherry blossom Pitera essence and skincare series, which is only available in Japan.
Many brands like L’Occitane also release limited-edition sakura-scented hand creams during the spring, offering a lightly floral fragrance along with nourishing skincare benefits, which you can find here:
4. Sakura Shampoo and Conditioner
Japanese haircare has inspired followings all over the world in both the West and in the rest of Asia, and for good reason; these hair products are moisturizing and help you achieve shiny, silky locks for a fraction of the price of many Western products.
Springtime is the best time to purchase, as these brands often release special cherry blossom packaging or limited-edition products with Sakura as an ingredient.
Some great Japanese haircare brands coming out with Sakura products for 2025 include Yolu, Diane, Lux, and Botanist. Try John Masters Organic if you’re looking for something slightly more high-end to give as a gift.
5. Sakura Scented Perfume & Candles
For those who want to take the scent of spring home with them, sakura perfumes and candles are excellent choices. Brands like Shiseido, Jill Stuart, and other specialty fragrance shops release cherry blossom-infused perfumes every spring, while candle makers create floral-scented candles that fill the room with the delicate aroma of cherry blossoms.
The Jo Malone Cherry Blossom Cologne will be released in spring 2025 and comes in an adorable pale pink frosted glass bottle, which you can find at most department stores. (They’re also releasing a cherry blossom hand cream, though admittedly, the packaging is plain and not as adorable as the perfume bottle.)
You can also find other scented products, such as home fragrances and laundry softeners, in limited editions of Sakura during this time—just check the local Don Quixote or any other drugstore, such as Matsumoto Kiyoshi.
6. Sakura-Themed Tableware
Department stores and lifestyle shops in Japan offer beautifully crafted cherry blossom-themed tableware, including plates, bowls, chopsticks, and teacups adorned with pink petal designs. Some high-end ceramic brands even produce limited-edition Sakura collections, making them a perfect addition to any kitchen.
If you’re not prepared to spend the big bucks for Japanese craftsmanship on a breakable, I recommend checking out the local Japanese dollar stores DAISO and Seria. Both of these stores also have cute cherry blossom-themed kitchenware in spring, but at a fraction of the price—between $1 and $5 each.
The dishes and chopsticks pictured here are only around 200 yen each!
BONUS: Sakura-Inspired Clothing and Accessories
Japanese fashion brands, particularly fast-fashion retailers like Uniqlo, sometimes release seasonal cherry blossom-themed clothing, including T-shirts and scarves.
Accessories such as sakura-shaped earrings, hairpins, and keychains also appear in department stores and souvenir shops, allowing you to wear a touch of spring. A great place to look for affordable but trendy accessories is the 300 yen Japanese accessory stores such as Luna Earth.
If you’re looking for a higher-end experience, check out Canal 4°C for their 2025 Sakura collection, featuring adorable gold cherry blossom-shaped necklaces and earrings. Star Jewelry also has rings and earrings with “Sakura Pearl,” a unique pink-tinted pearl.
Where to Find Seasonal Goods
Many of these cherry blossom-themed items are available in convenience stores, department stores, and specialty shops across Japan. Tourists can find a good collection of limited-edition Sakura products at mass retailers such as Don Quijote, Loft, DAISO, and Tokyu Hands.
The cherry blossom-flavored sweets can be found at your local Starbucks, Tully’s Coffee, Ringo, or other local cafes—all available in big cities like Tokyo or Osaka.
Although the best way to experience the spring cherry blossom season is, undeniably, in Japan itself, with a lovely view of the blossoms in real life, many of the items mentioned are also sold online, allowing international shoppers to experience Japan’s spring season from afar.
Conclusion
Part of why Japan’s cherry blossoms are so celebrated and adored by locals is their short lifespans—these gorgeous flowers are only in full bloom for a week or so out of the entire year. Understandably, locals and tourists alike want their beloved Sakura to leave a lasting impression in the form of earrings, mug cups, or stationery.
If you’re visiting Japan in spring, be sure to explore the vast selection of Sakura-themed goods before they disappear with the season. Whether indulging in sakura-flavored sweets or picking up pastel-pink souvenirs in the form of lotions, perfumes, or elegantly crafted stationery, these limited-time offerings are a beautiful way to celebrate and memorialize Japan’s iconic and ephemeral cherry blossoms.
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